World of Synesthesia
Role: Illustration, Art Direction
How we’ve made a fascinating neurological phenomenon come alive virtually for everyone.
Those who hear colors or taste shapes know: It’s not a problem, it’s a super power. Synesthesia only becomes a problem when it is incorrectly
recognized and mistakenly diagnosed, e.g. as autism, resulting in the affected (often children) being stigmatized accordingly.
So we worked with synesthetes to raise awareness by creating an experience that is just as fascinating as how they perceive the world.