Howl’s Moving Castle

Creative Direction - Art Direction

LOEWE's third and final collaboration with Studio Ghibli is a Howl’s Moving Castle capsule collection. 
Each scene is introduced with a quote from one of the characters. The user has to ‘follow their 
heart’ and make an instinctive choice based on a scenario from the story. The choices made by the 
user result in a different key character from the film being revealed. Sophie, Howl, Calcifer, Markl, Heen,
 Turnip Head, the Witch of the Waste, and The Castle itself before presenting a series of unique and exclusive assets to share online.