Howl’s Moving Castle
Creative Direction - Art DirectionLOEWE's third and final collaboration with Studio Ghibli is a
Howl’s Moving Castle capsule collection.
Each scene is introduced with a quote from one of the characters.
The user has to ‘follow their heart’ and make an instinctive choice
based on a scenario from the story. The choices made by the user
result in a different key character from the film being revealed.
Sophie, Howl, Calcifer, Markl, Heen, Turnip Head, the Witch of the
Waste, and The Castle itself before presenting a series of unique and exclusive assets to share online.