Howl’s
Moving
Castle
Creative Direction - Art Direction LOEWE's third and final collaboration with Studio Ghibli is a Howl’s Moving Castle capsule collection. The user has to ‘follow their heart’ and make an instinctive choice based on a scenario from the story. The user's choices reveal a different key character from the film. Sophie, Howl, Calcifer, Markl, Heen, Turnip Head, the Witch of the Waste, and The Castle itself, before presenting a series of unique and exclusive assets to share online.