Ozworld
Creative Direction - Art DirectionTheworld’sfirstpersonality-basedAI-generatedavatars.
adidas Originals wanted to drive brand perception as a digital innovator,
leading the conversation around what it means to be original today, while hyping the new Ozworld sneaker collection. We worked with them to create an immersive metaverse experience that unlocked fluidity of self-expression-the world’s first personality-based AI-generated avatars.